Analysis of the development trend of the air energy heat pump industry in the European market Türkiye

Market growth trend
Steady growth trend: Although the export volume of European heat pump products has cooled down in 2023 due to factors such as reduced subsidies, its market is still showing a steady growth trend in the long run. Europe's emphasis on energy conservation, emission reduction and renewable energy has prompted air energy heat pumps to become efficient, energy-saving, clean and environmentally friendly heating and cooling solutions. The market demand will continue to increase, and the market growth rate is expected to be more than 20%-30% each year in the future.
Large potential market space: According to authoritative organizations, the potential annual sales of air energy heat pumps in Europe is 7 million units, and there is at least 6 times the sales space in the next few years, and the market development potential is huge.

Technological innovation trend
Efficient energy-saving technology upgrade: Enterprises will continue to develop and apply more advanced compressor technology, heat exchange system design and intelligent control system to further improve the energy efficiency of air energy heat pumps, reduce energy consumption and operating costs, so as to meet the high requirements of the European market for energy-saving products.
Enhanced low temperature adaptability: In order to cope with the cold climate in Europe, jet enthalpy increase technology, two-stage compression technology, etc. will continue to be optimized and popularized, so that air energy heat pumps can still operate stably and efficiently at lower ambient temperatures to ensure winter heating effects.
Intelligent and integrated development: With the integration of the Internet of Things, big data and artificial intelligence technologies, air energy heat pumps will achieve more intelligent control and management, and users can remotely monitor and adjust the operating status of the equipment through mobile phone APP. At the same time, the integration of heat pumps with other renewable energy equipment such as solar photovoltaic systems and energy storage batteries will continue to improve, forming an intelligent energy management system and improving the comprehensive utilization efficiency of energy.

Policy support trends
Subsidy policies continue to be optimized: Although 2023 In 2017, EU government subsidies were reduced, but in the long run, in order to achieve renewable energy development goals and greenhouse gas emission reduction goals, governments will still introduce relevant subsidy policies and incentives to encourage consumers to purchase and use air energy heat pumps and promote market development.
Promoted by environmental protection regulations: The EU's continuously increasing energy conservation and emission reduction targets and strict environmental protection regulations will prompt more traditional energy heating equipment to be replaced by renewable energy equipment such as air energy heat pumps, creating a favorable policy environment for the air energy heat pump industry.

Competitive landscape trend
Brand competition intensifies: European local brands such as Bosch, Vaillant, Viessmann, etc., will continue to consolidate their market position with their technology, brand and channel advantages; Japanese and Korean brands such as Daikin and Panasonic entered the European market earlier and have a certain degree of popularity and market share; Chinese brands such as Midea, Haier, Gree, etc., rely on cost-effectiveness and technological innovation advantages to continuously expand their market share, and future market competition will be more intense.
Industry chain integration and cooperation: In order to enhance competitiveness, enterprises will strengthen industry chain integration and cooperation. Domestic whole-machine factories may improve the layout of the industrial chain through acquisitions and mergers; parts suppliers will strengthen cooperation with whole-machine factories to jointly develop and produce high-performance and high-reliability products to improve the efficiency and competitiveness of the entire industrial chain.

Application field expansion trend
The household market is deepening: In traditional application fields such as home heating and hot water supply, air-energy heat pumps will continue to increase market penetration and gradually become one of the mainstream heating equipment. At the same time, as consumers pursue a comfortable home environment, the integration of air-energy heat pumps and smart home systems will be closer, providing users with a more convenient and comfortable use experience.
Commercial and industrial field expansion: In the heating, cooling and hot water supply of commercial buildings, as well as drying and heating in the industrial field, the application of air-energy heat pumps will continue to expand. Its advantages of high efficiency, energy saving, and precise temperature control can effectively reduce the energy costs of commercial and industrial users, improve production efficiency, and have huge market potential.

Detailed introduction to the technological innovation trends of the air energy heat pump industry in the European market:
Energy efficiency improvement and energy-saving technology innovation
Compressor technology upgrade: New compressors are constantly emerging, such as scroll compressors, magnetic suspension compressors, etc. They have higher compression efficiency and a wider operating range, can operate stably under different working conditions, and improve the energy efficiency ratio of the heat pump system. In addition, by optimizing the frequency conversion control technology of the compressor, it can automatically adjust the speed according to the actual load, achieve precise energy supply, and further reduce energy consumption. For example, when operating at partial load, it can significantly reduce energy waste and improve the overall energy saving effect.
Heat exchange system optimization: Research and develop and apply efficient heat exchange tubes and heat exchanger structures, such as microchannel heat exchangers, spiral wound heat exchangers, etc., to increase the heat exchange area and improve the heat exchange efficiency. At the same time, improve the flow mode and distribution uniformity of the heat exchange medium, reduce the heat exchange temperature difference, and make the heat transfer more sufficient, thereby improving the coefficient of performance (COP) of the heat pump system and outputting more heat energy under the same energy input.
Refrigerant substitution and application: With increasingly stringent environmental protection requirements, traditional refrigerants such as Freon are gradually being eliminated, and new environmentally friendly refrigerants such as R290, R32, CO₂, etc. are being more widely used. These refrigerants have lower global warming potential (GWP) and ozone depletion potential (ODP), are more environmentally friendly, and also have good thermodynamic properties and heat transfer characteristics, which help to improve the energy efficiency and operational stability of the heat pump system.
Breakthrough in low-temperature heating technology
Improvement of jet enthalpy technology: Jet enthalpy technology increases the flow rate and enthalpy of the refrigerant by adding refrigerant vapor in the middle of the compressor, thereby improving the heating capacity of the heat pump in a low-temperature environment. European companies continue to optimize jet enthalpy technology, such as accurately controlling the jet flow rate and time, improving the design of the jet port, etc., so that it can still maintain efficient and stable heating performance at lower outdoor temperatures, meeting the needs of winter heating in cold areas.
Application of two-stage compression technology: Two-stage compression technology divides the compression process of the refrigerant into two stages, reduces the compression ratio of each stage, and improves the volumetric efficiency and heating efficiency of the compressor. In low-temperature environments, two-stage compressed air energy heat pumps can better adapt to the working conditions of low suction pressure and large compression ratio, effectively solving the problems of insufficient heating capacity and reduced energy efficiency of traditional single-stage compression heat pumps at low temperatures, and providing users in cold areas of Europe with a reliable heating solution.
Cascade heat pump system research and development: The cascade heat pump system consists of two or more heat pump cycles with different operating temperature ranges, which are connected in series or parallel to achieve efficient heating at lower temperatures. The application of this system in extremely cold regions of Europe has gradually attracted attention. It can use low-boiling point refrigerants to absorb heat in the low-temperature stage cycle, and then use high-boiling point refrigerants in the high-temperature stage cycle to increase the heat to the required temperature, greatly expanding the low-temperature application range of air energy heat pumps.

Intelligence and control system innovation
Intelligent control algorithm: Introduce advanced intelligent control algorithms, such as fuzzy logic control, neural network control, etc., to monitor and optimize the operation of the heat pump system in real time. These algorithms can automatically adjust the operating parameters of the heat pump according to various factors such as indoor and outdoor ambient temperature, humidity, user load, etc., to achieve precise temperature control and energy management, and improve user comfort and system energy efficiency.
Remote monitoring and diagnosis technology: With the help of Internet of Things technology, users can remotely monitor the operating status of heat pumps, including temperature, pressure, energy consumption and other parameters, and remotely control and operate them through mobile phones, computers and other terminal devices. At the same time, manufacturers can also obtain real-time fault information of heat pumps through remote diagnosis technology, provide users with maintenance and repair suggestions in a timely manner, improve the quality and efficiency of after-sales service, and reduce users' usage costs.
Energy management system integration: Integrate air energy heat pumps with other renewable energy equipment (such as solar photovoltaic panels, wind turbines, etc.) and energy storage systems to form an intelligent energy management system. Through the coordinated control and optimized scheduling of multiple energy sources, efficient energy utilization and self-sufficiency can be achieved, the stability and reliability of the energy system can be improved, the dependence on traditional power grids can be reduced, and energy costs and carbon emissions can be further reduced.